When you get a code from Google, it will look similar to this:

<!-- Google Code for Purchase/Sale Conversion Page -->
<script language="JavaScript" type="text/javascript">
<!--
var google_conversion_id = 1068695247;
var google_conversion_language = "zh_CN";
var google_conversion_format = "1";
var google_conversion_color = "ffffff";
var google_conversion_label = "purchase";
//-->
</script>
<script language="JavaScript" src="http://www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<img height="1" width="1" border="0" src="http://www.googleadservices.com/pagead/conversion/1068695247/?label=purchase&amp;script=0"/>
</noscript>
 

Highlighted in red above is where you will find  the google conversion code number you will insert into your hoplink. This number will be unique to your google adwords account.

Yahoo code will look similar to this:

<SCRIPT language="JavaScript" type="text/javascript">
<!-- Yahoo! Inc.
window.ysm_customData = new Object();
window.ysm_customData.conversion = "transId=,currency=,amount=";
var ysm_accountid = "1IMM0F1TOT7J1N0MLJVQA65DRR4";
document.write("<SCR" + "IPT language='JavaScript' type='text/javascript' "
+ "SRC=//" + "srv3.wa.marketingsolutions.yahoo.com" + "/script/ScriptServlet" + "?aid=" + ysm_accountid
+ "></SCR" + "IPT>");
// -->
</SCRIPT>

Again, number you need is highlighted above in red.

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